Monday, August 31, 2009

3-in-1 innovation

Who cares about my laundry experience?

Apparently, Purex does.
Detergent. Softener. These are heavy.
Anti-static sheets. More dryer sheets. I'll buy two.
3-in-1...wait a minute. That's genius!

Purex could make new lines of detergents, softeners, and anti-static sheets. That's their thing, but that's boring. So instead, Purex solves another problem by combining three separate processes. Brilliant.

Innovation is the determing factor that will drive us out of this economic ditch. What are you working on?