Wednesday, October 28, 2009

Helping Survivors of Typhoon Ondoy

Spread the word and do your part to help survivors of Typhoon Ondoy.

See you there!


Wednesday, October 21, 2009

Catalyst - An incredibly powerful moment

Need I say more? From Catalyst leader, Brad Lomenick.

Catalyst 2009 Compassion Moment from Catalyst on Vimeo.

Couldn't be there this year, but this is what it's all about.

Tuesday, October 20, 2009

Womensphere Summit & Film Festival

Analisa Balares is a wave maker in solving global and local issues. Let me invite you to her Womensphere Global Summit 2009 and inaugural Womensphere Film Festival on Saturday, October 24 in Tribeca, New York!

The Summit will feature over 30 inspiring speakers, cross-industry networking with several hundred women leaders and emerging leaders, over 15 world-changing non-profit community partners, and will also feature award-winning women-produced/women-directed social issue films at our inaugural Womensphere Film Festival with works by acclaimed filmmakers like Abby Disney and Kim Snyder. We will cap the day with networking with speakers and book authors, a wine tasting and chocolate tasting.

For more info, go here, and here.

Analisa Balares is a social entrepreneur and CEO of the independent media organization and leadership network Womensphere. For over two decades, Analisa has been committed to women’s leadership development, entrepreneurship, innovation, sustainable development, and education. She has produced, directed, and co-produced over 100 conferences, summits, events, and media around these topics.

Friday, October 16, 2009

CC's and other people's mail

Sometimes I don't know why I'm cc'd. Clearly I have no value to contribute to the chain, which leads to an intrusive inbox of "stuff". The same is true for lists. To date, I still receive mail addressed to the previous owners of my house.

As a brand, you've lost track of your customer (previous owners), and you've turned off new prospects (me). Obviously, a change of address is not important. Multiply that by the rate of people moving to new addresses within your target demographic.

No one likes other people's mail.

We can point fingers, but let's take the high road. Try these.

1. Track customers who've moved.
2. Partner with unintended recipients to match addresses.
2. Involve the postal office. This will help their data too.

Now we can all be friends.

Wednesday, October 14, 2009

Typhoon Ondoy - Project Overflow Artists

On September 26, 2009, Typhoon Ondoy brought torrential rainfall to Metro Manila in only a few hours. Rains caused severe flooding resulting in a climbing death toll forcing hundreds of thousands of people to evacuate their communities.

We're here to help.

Join us on Nov 13, 2009 as we support survivors of Typhoon Ondoy, featuring…

Rhythmology
www.rhythmologydance.org

Giselle Sera Josef

Triangle Offense
www.triangle-offense.com

Jay Legaspi
www.twitter.com/jaylegaspi
www.youtube.com/jaylegaspi

Project Overflow Benefit Concert
Date: Friday, November 13, 2009
Time: 7:00pm - 10:00pm
Location: Elk’s Club Paramus Lodge #2001
Street: 200 Route 17 North
City/Town: Paramus, NJ
Tickets: $20.00

All proceeds will be sent to survivors of Typhoon Ondoy, particularly in the Cainta region where support is greatly needed. This event is generously sponsored by our friends from the Vine's Church Ministry and Ayala Foundation USA.

Save the date. Do your part.

Contact Mary Suzanne de la Cruz, marysuzanne.delacruz@gmail.com, for tickets. Seats are limited.

Wednesday, October 7, 2009

Typhoon Ondoy: Project Overflow Updates

Project Overflow is underway. It's amazing what a group of people can do for a great cause. Thanks to all who helped us find a venue. Here it is.

Elks BPO No 2001
200 N State Rt 17
Paramus, NJ 07652-2902
(201) 262-5533

Save the date.
Friday Nov 13, 2009 from 7-10pm.

Remember to support this event also:

NYC Tri-State Young Professionals for Ondoy Relief
Date: Friday, October 9, 2009
Time: 6:00pm - 9:30pm

Location: Red Sky Bar
47 E. 29th St. at Park Ave.
City/Town: New York, NY
Phone: 9175336433
Email: rcg124@gmail.com

Our goal is simple, to raise support for victims of Typhoon Ondoy in the Philippines. Do you part!

Thursday, October 1, 2009

Typhoon Ondoy

On September 26, 2009, Typhoon Ondoy brought torrential rainfall to Metro Manila in only a few hours. The rains caused severe flooding resulting in a climbing death toll forcing hundreds of thousands of people to evacuate their communities. I plan on doing something about it.

For the next few weeks, several of my colleagues have joined resources to launch a Benefit concert. Our main performer is Jay Legaspi featuring amazing talents (secret for now, but you will be pleased). The event is scheduled for Friday, November 13th, 2009. Doors open 7:30-10pm. We are in the process of locking down a venue and will have info shortly.

I've seen video postings and status messages asking where to help and how. This is AN opportunity. It is a way to help. It is not THE opportunity. There are many others partnering to help. We are simply responding within our demographic.

Regardless of where you help, just help because when it becomes a ME thing, it is no longer a THEY thing. We are doing this for the victims of Typhoon Ondoy. This isn't a self promoting event. It's about our brothers, sisters, cousins, you name it.

I'll leave you with this quote from Rick Warren, "We have been given influence to speak up for those who don't have it." Perhaps this is our time to speak up.

For info on how to help, contact Mary Suzannne, marysuzanne.delacruz@gmail.com. We're challenging artists, event coordinators, and technicians.