When I first started public speaking, my first goal was to impress people on how much I knew. I was certain that people needed to hear whatever it was I needed to say. So, I transfered information. That was it. Pure data.
A few weeks after, I asked a few people who were at my talk if they remembered points x, y, and z. The response - nothin'.
Information transfer is not enough during talks. People do not give a hoot about what you know until it's relevant to them.
