My wife and I, with several friends visited the Olive Garden yesterday conveniently located in Wayne, NJ. Servers were kind and courteous, always checking up on me to fill my water glass. Get this - even without me asking! I love that!
Orders arrived on time. The meal was delicious.
Now how many websites provide the same user experience?
I'm all for creative layouts, fancy 2.0 buttons, and AJAX, but please, keep it simple. Whether online, print, and/or an event, people like predictability. Users like left to right. They don't like getting kicked out of their sessions. Second guessing means the back button.
If you come back and take my order, please don't let the refresh time return after 10 seconds. Don't worry, I'll buy your java after that amazing meal. Yes, I'll take that special offer, but does my experience matter before you sell me something else, because if I trust you, I'll drink your coffee. I'll eat that cake.
Design with the user in mind and keep it simple. Thank you Larry!
