Blockbusters like Spider-Man, X-Men, Iron man, and most recently the Incredible Hulk have catapulted the comic book genre into an entirely new category. Even with the amount of television and print ads, the Internet via online games, prizes, trailers, clips, and even personalized text messaging have sparked huge returns by selling out movie seats several weeks prior to a movie's launch.
What's interesting is the demand for more content. Fans are asking for more. Well, there's good news. Publishers like Marvel Entertainment are providing the technology to view all-time favorite comics on the Internet.
Read Businessweek to see how Marvel Entertainment is providing digital editions.
