UI design by Albert Einstein

Everyone turns into an artist once the art is done.

"Any intelligent fool can make things bigger and more complex. It takes a touch of genius - and a lot of courage to move in the opposite direction." - Albert Einstein

Motivational Money

Show me the money. Follow the money. Opposite of those statements are thoughts from marketing guru Seth Godin on motivational money. I have to tell you, this is a gold mine. Here's a snippet from Seth Godin's blog.

"People need to understand motivation in order to make sense of a story. When we see a person or a business take action, our first move is to try to figure out their motivation.

The why. The what's in it for them.

We want to know why someone is acting the way they are. Your customers or your friends or your investors or your boss want to know what makes you tick.
And the reflex explanation is: money."

Read the rest here...

Seth Godin is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. His blog is one of the most popular blogs in the world. Godin popularized the topic of permission marketing.

Name Brands

A few weeks ago, I found myself in a conversation about name brands. The question was "why do you purchase luxury brands?". To let you in on the answers, I've posted a survey so you can participate. Enjoy!