Know Thy Niche

Early critics said Transformers 3 was worse than its predecessors. Despite the reviews, I along with my 80s geek friends watched and loved the movie.

Because of its roaring plot? Nah. Was it because the robots had a deep sense of emotion and connection when talking to humans? Nope!

The movie wasn’t for “everyone”, but still hit a $1 billion. To date, Transformers 3 became the third U.S. major-motion-picture released in 2011 to hit $1 billion in global sales. Mr. Bay knew his niche and delivered a summer blockbuster.

You’ve got your niche. What will you do? Thy geeks await thee.

Thanks Michael Bay.